Challenge
Weak lunch traffic, inconsistent content and few recent reviews.
What we would change
Rebuild lunch offers, shoot signature dishes, use local creators and improve review follow-up.
What we would measure
Lunch covers, calls, direction requests and review volume over 60 days.
The practical plan
We would begin with a menu and listing audit, then choose three dishes that photograph well and have enough margin to lead a lunch set. The offer would repeat across the Business Profile, menu and short videos. After two weeks, we would compare demand by day and time before changing a bundle or increasing media spend.
Execution checklist
- Export a four-week lunch baseline from the POS.
- Rewrite the Business Profile description and services.
- Design one lunch set and one return-visit message.
- Film six short clips: dish, room, chef and ordering.
- Ask for reviews after a completed dine-in visit.
- Review calls, directions and covers every Monday.
Illustrative scenario. The images are general visual placeholders, not proof of a current client engagement. Targets are planning assumptions and will be replaced by verified data in a real project.