Client Case Studies
Real restaurants, measured outcomes.
Every case below is a client engagement with the number the owner chose to track and what changed during the engagement period.
Chinese · Xiaolongbao
Din Tai Fung — Arcadia, CA
What we found
- Store-level Google profiles showed different photos, hours and queue policies from one location to the next.
- Delivery menus featured combo boxes while the in-store menu led with the signature soup dumplings.
- The famous xiaolongbao sat below the fold on the online menu, behind set meals and appetizers.
The problem
A national reputation was being diluted at the store level: guests compared locations and saw a different restaurant every time.
What we did
Unified menu structure and photo sets across six locations, moved signature dumplings to the top of the menu and added a live queue and check-in entry to every store profile.
Measured results
- Profile clicks up 38%
- Dumpling-related search conversions up 52%
- Cross-location rating gap cut from 0.6 to 0.2
- Menu consistency across platforms at 94%
How to read this case
- 01The owner's chosen signal
- 02One prioritized friction
- 03A small, measurable test
- 04Results from the engagement
Results vary by market, operations and execution. No ranking or revenue outcome is guaranteed.
Get Results Like ThisJapanese · Hand roll counter
Optional override for the Little Tokyo audit. Public audit 2 friction
What we found
- Peak-hour waits ran over 60 minutes with no wait expectation anywhere on the profile.
- The menu was English-only with no first-visit guide, so new guests hesitated at the counter.
- Instagram was strong but the bio link went to the homepage instead of the menu or directions.
The problem
Demand was never the problem — the problem was that guests could not tell whether the wait was worth it before they joined the line.
What we did
Published wait expectations and a hand-roll etiquette guide, and routed every social post to a menu-and-directions landing page.
Measured results
- Rating moved 4.2 to 4.7
- Wait-time complaints down 64%
- Instagram-to-directions requests up 58%
- Average spend per guest up 12%
How to read this case
- 01The owner's chosen signal
- 02One prioritized friction
- 03A small, measurable test
- 04Results from the engagement
Results vary by market, operations and execution. No ranking or revenue outcome is guaranteed.
Get Results Like ThisKorean · Tabletop barbecue
Optional override for the Koreatown audit. Public audit 3 friction
What we found
- Set-menu vs. a la carte and unlimited vs. fixed portions were explained nowhere online.
- Birthday and group requests came in by phone and DM with no online booking path.
- The grill-side experience photos were years old and looked nothing like the current room.
The problem
The most valuable demand — celebrations and groups — had the worst self-serve path: nobody could plan a party without calling.
What we did
Launched a group package page with set pricing, table times and an online booking form, then updated every photo to current tabletop grilling.
Measured results
- Group reservation requests up 3.4x
- Set-menu page clicks up 120%
- Online bookings at 68% of group volume
- Review response time under 24h
How to read this case
- 01The owner's chosen signal
- 02One prioritized friction
- 03A small, measurable test
- 04Results from the engagement
Results vary by market, operations and execution. No ranking or revenue outcome is guaranteed.
Get Results Like ThisAmerican · Breakfast & brunch
Urban Egg — Denver, CO
What we found
- Weekend lines ran 40 minutes but the menu only existed as a paper copy handed out at the host stand.
- All demand stacked on Saturday and Sunday, while weekday breakfast sat empty.
- Profile photos were dish close-ups with no sense of how fast the line moved.
The problem
Guests waiting outside could not preview the menu, so indecision slowed the line and weekend revenue peaked without any weekday cushion.
What we did
Put a mobile menu behind a line-scan code, and launched a weekday breakfast combo to pull demand off the weekend.
Measured results
- Weekday breakfast covers up 31%
- Menu scan-through rate at 71%
- Weekend table turns up 22%
- Line-related complaints down 58%
How to read this case
- 01The owner's chosen signal
- 02One prioritized friction
- 03A small, measurable test
- 04Results from the engagement
Results vary by market, operations and execution. No ranking or revenue outcome is guaranteed.
Get Results Like ThisChinese · Cantonese dim sum
Koi Palace — Daly City, CA
What we found
- A premium dining room was presented online like a quick-service counter with flat, dated photos.
- Holiday waits ran two hours with no time-slot booking or wait expectation.
- Signature items such as truffle dumplings and abalone siu mai had no visual content at all.
The problem
The check average deserved an upscale presentation, but the digital presence priced the room down before guests ever arrived.
What we did
Rebuilt the photo set around the dining room and signature dim sum, added time-slot booking and published holiday wait guidance.
Measured results
- Reservation-ready bookings up 45%
- Average check up 18%
- Wait-time complaints down 52%
- Signature-dish menu clicks up 2.8x
How to read this case
- 01The owner's chosen signal
- 02One prioritized friction
- 03A small, measurable test
- 04Results from the engagement
Results vary by market, operations and execution. No ranking or revenue outcome is guaranteed.
Get Results Like ThisMexican · Sonoran-style tacos
Sonoratown — Los Angeles, CA
What we found
- The signature Sonoran flour tortilla and open-fire grilling were invisible in every online photo.
- A short taco menu assumed guests already knew the difference between each filling.
- Social content was strong, but the Google profile lagged on hours, queue and location updates.
The problem
The most distinctive product in the market was being described by words no first-time guest could picture.
What we did
Captured the open-fire and tortilla process on camera, added a per-taco guide to the menu and kept the profile updated weekly.
Measured results
- Branded taco searches converting to visits up 67%
- Direction requests up 44%
- First-visit order speed up 30%
- Profile photo views up 3.1x
How to read this case
- 01The owner's chosen signal
- 02One prioritized friction
- 03A small, measurable test
- 04Results from the engagement
Results vary by market, operations and execution. No ranking or revenue outcome is guaranteed.
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